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1by Won-Chul Bing“...The Korean Baseball Organization (KBO) League is a sports culture that Koreans love and enjoy most...”
Published 2021-05-01
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2Sport Fans’ Price Sensitivity Based on Loyalty Levels: A Case of Korean Professional Baseball League“...For the sustainable development of the Korean Professional Baseball League (a.k.a., KBO League...”
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3“... (KBO) League fan samples from three different channels: online webcast viewership, stadium attendance...”
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