Showing 1 - 20 results of 99 for search '"Media agency"', query time: 1.26s Refine Results
  1. 1
    by Lin, Chien-Ju, 林茜如
    Published 1999
    ... emphasizing on media planning. Because of the demand of media professional abilities, many media agencies...
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    by Li-Chin Lai, 賴麗卿
    Published 2010
    ... the situations of the job-enlargement of the planning staff in the media agencies, to investigate the antecedents...
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  4. 4
    by Su-Hua Tang, 唐淑華
    Published 2007
    ...碩士 === 銘傳大學 === 傳播管理研究所碩士在職專班 === 95 === Media agencies have driven towards lowering media cost due...
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  5. 5
    Published 2020
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    by KAO, YI-LING, 高宜鈴
    Published 2018
    ... to selection of the OOH media agency is a multiple criteria decision, it is difficult for enterprises that have...
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    by Lee, Liang-Yi, 李良頤
    Published 2019
    ...碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 107 === The core responsibility of media agency is to improve...
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  10. 10
    by Pei- Chun Chien, 簡佩君
    Published 2008
    ...碩士 === 元培科技大學 === 經營管理研究所 === 96 === For advertisers, selecting a media agency is complex...
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  11. 11
    by Ssu-Yin Wang, 王思茵
    Published 2011
    ... that while media agencies support value added on media plan. The paper explored the concept of media planning...
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    by TZENG, YI-JENG, 曾義証
    Published 2017
    ...碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 105 === The product of a media agency including media planning...
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  14. 14
    by Tseng, Aries, 曾瑞貞
    Published 2018
    ... initiated by media agency in the scenario of integrated marketing communication as the role of media agency...
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  15. 15
    by Chen, Lee An, 陳禮安
    Published 2010
    ... of advertisements in the media. This study explores how media agencies frame media planning packages for advertisers...
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    by Mei-Hui Cheng, 陳美惠
    Published 2007
    ... capabilities evaluation method for the media agency under fuzzy environment. With the literature review...
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    by Chung-Min Chiang, 蔣仲閔
    Published 2013
    ... of the mobile advertising industry and explore the three key roles in the media industry chain: media agency...
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