Public relations 5 Social media Reputation 2 Case study 1 Content analysis 1 Conversations between publics 1 Crisis communication 1 Grounded theory 1 Influence 1 Influencers 1 New Zealand 1 New Zealand organisations 1 PESO model 1 Public relations practice 1 Public relations practitioners 1 Relationships 1 Social media crisis 1 Two-way communication 1 Websites 1 YouTube 1