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  1. 1
    Sustainable Destination Marketing Ecosystem through Smartphone-Based Social Media: The Consumers’ Acceptance Perspective
    Subjects: “...social media marketing activities...”
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  2. 2
    Linking Social Media Marketing Activities to Revisit Intention through Brand Trust and Brand Loyalty on the Coffee Shop Facebook Pages: Exploring Sequential Mediation Mechanism
    by Blend Ibrahim, Ahmad Aljarah, Dima Sawaftah
    Published 2021-02-01
    Subjects: “...social media marketing activities...”
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  3. 3
    The Role of Social Media Marketing Activities on Customer Equity Drivers and Customer Loyalty
    by Vika Ansy Anggraini, Arga Hananto
    Published 2020-06-01
    Subjects: “...social media marketing activities...”
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  4. 4
    Role of Social Media Marketing Activities (SMMAs) in Apparel Brands Customer Response: A Moderated Mediation Analysis
    by Zobi Khan, Yongzhong Yang, Mohsin Shafi, Ruo Yang
    Published 2019-09-01
    Subjects: “...social media marketing activities...”
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  5. 5
    LUXURIOUS BRAND AND SOCIAL MEDIA : Luxurious brands marketing strategies in social media
    by Botros, Shadi, Said, Yacoub
    Published 2021
    Subjects: “...Social media marketing activities...”
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  6. 6
    How do social media marketing activities influence customer equity and purchase intention : An empirical study of hotel industry based on Y-Generation.
    by Macharia, Haggah, Cheng, Ying
    Published 2019
    Subjects: “...Social media marketing activities...”
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  7. 7
    The Nexuses Between Social Media Marketing Activities and Consumers’ Engagement Behaviour: A Two-Wave Time-Lagged Study
    Subjects: “...perceived social media marketing activities...”
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  8. 8
    SOSYAL MEDYA PAZARLAMA AKTİVİTELERİ ALGISI İLE COVID-19 KORKUSU ARASINDAKİ İLİŞKİNİN İNCELENMESİ
    by Murat Seyfi, Zeynep Merve Şıvgın
    Published 2021-04-01
    Subjects: “...social media marketing activities...”
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  9. 9
    The Impact of Social Media Marketing on Brand Loyalty : Case Study of Samsung Smartphones in Vietnam
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  10. 10
    The effect of social media marketing activities on brand image and brand loyalty : A quantitative study within the sportswear industry
    by Johansson, Frida, Hiltula, Miranda
    Published 2021
    Subjects: “...Social Media Marketing Activities...”
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  11. 11
    TERMAL TURİZMDE SOSYAL MEDYA PAZARLAMA FAALİYETLERİNİN ALGILANAN HİZMET KALİTESİNE VE MARKA DEĞERİNE ETKİSİ: AFYONKARAHİSAR’DA BİR ARAŞTIRMA
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  12. 12
    Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience
    Subjects: “...social media marketing activity...”
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