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Using SCP Model to Analyse The Business Strategies of K-POP Industry- Case Studies on
YG
Entertainment and JYP Entertainment
by
WONG, JUEH-SIH
,
王玨茜
Published 2017
“
...), analyzed
YG
Entertainment
and JYP Entertainment, which are the Korea’s representative entertainment...
”
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CHENG, CHIH-WEN
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WONG, JUEH-SIH
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