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  1. 121
    A study on the impact of brand tribalism and brand identification on brand loyalty – based on the case of smart phone brands
    by Ching-Yun, Chang, 張瀞云
    Published 2014
    “... for brands, functions, and designs. In this highly competitive market, to maintain a long-term mutual...”
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  2. 122
    Effects of Brand Management and Brand Knowledge on Brand Relationship and Brand Commitment: The Different Effects of Research and Development Levels
    by Hsiu-Ting Chang, 張秀婷
    Published 2013
    “.... The purpose of this thesis is to fine the relationship between knowledge management and employees brand...”
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  3. 123
    The Infuence of Brand Experiences Brand Identification and Brand Love on Brand Loyalty- A Study on AstraZeneca Pharmacy
    by Shu-Chi Ou, 歐淑琦
    Published 2014
    “...碩士 === 國立高雄應用科技大學 === 企業管理系碩士在職專班 === 102 === "Brand loyalty" is one of the key essential factors...”
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  4. 124
    How brand attitude, brand quality, and brand value affect Thai canned tuna consumer brand loyalty
    by Pichit Chuenban, Puris Sornsaruht, Paitoon Pimdee
    Published 2021-02-01
    Subjects: “...Brand attitude...”
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    Article
  5. 125
    Corrigendum: Expressive Brand Relationship, Brand Love, and Brand Loyalty for Tablet PCs: Building a Sustainable Brand
    Subjects: “...brand relationship...”
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    Article
  6. 126
    Qualitative Brand Image Analysis for a Global Brand : An Intercultural Perception of the Brand Image through Brand Personality
    Subjects: “...Brand Image...”
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  7. 127
    The relationships among corporate branding, brand-centered HRM, employee-based brand equity, and brand citizenship behavior
    “... factors of internal brand marketing, including corporate branding, brand-centered HRM, employee-based...”
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  8. 128
    A Study of Brand Image, Brand Trust, Brand Affect on Brand loyalty; Take Digital Camera as An Example
    by Chih-Lung Hung, 洪誌隆
    Published 2008
    “..., no matter in function or price near similar. The management of the brand becomes key competitiveness...”
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  9. 129
    The impact of e-brand experience on e-brand loyalty mediated e-brand love and e-brand trust
    Subjects: “...e-brand, e- brand loyalty, e-brand trust, e- brand love...”
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    Article
  10. 130
    The role of self concept in understanding brand experience, brand attachment and brand loyalty in the consumption of premium clothing brands
    by Mkhize, Londiwe
    Published 2013
    Subjects: “...Brand loyalty...”
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  11. 131
    The Study of Different Types of Luxury Brand use Brand Extension for Brand Equity influence on Brand Attitude ,Brand Extension Benefit Evaluation and Purchase Intention
    by LIN,YU-HUI, 林郁惠
    Published 2019
    “...碩士 === 輔仁大學 === 織品服裝學系碩士班 === 107 === Luxury goods choose to use brand extensions, which is more...”
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  12. 132
    Linking brand engagement to customer-based brand equity and role of brand experience, brand personality, and brand affect: A case of automobile market of Pakistan
    Subjects: “...brand engagement...”
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    Article
  13. 133
    The Influence of Fast Fashion Brand on Website:The Relation of Brand Personality and Brand Attitude
    by Yu-Shu Hsiao, 蕭玉舒
    Published 2019
    “... fashionable clothes you like without even stepping out of your house! Fast fashion brands target young...”
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  14. 134
    The Study of Brand Experience, Brand Identity and Brand Loyalty for Smart Phone Users
    by Jia-Shan Lin, 林伽珊
    Published 2014
    “...碩士 === 國立東華大學 === 企業管理學系 === 102 === Title of Thesis: The Study of Brand Experience, Brand Identity...”
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  15. 135
    The Effect of Brand Trust and Brand Community Commitment on Online Brand Evangelism Behaviour
    by Hasnizam Shaari, Intan Shafinaz Binti Ahmad
    Published 2020-02-01
    “...In line with social media development, the online brand community becomes an alternative media...”
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    Article
  16. 136
    THE EFFECT OF BRAND EXPERIENCE AND PERCEIVED VALUE ON BRAND LOYALTY MEDIATED BY BRAND TRUST
    by Rima Sera Pratiwi, Ubud Salim, Sunaryo Sunaryo
    Published 2021-05-01
    Subjects: “...brand experience...”
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    Article
  17. 137
    The effect of corporate brand reputation on brand attachment and brand loyalty: Automobile sector
    Subjects: “...corporate brand reputation...”
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    Article
  18. 138
    Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image
    “...This study develops a test model that can conceptually contribute to the formation of a green brand...”
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    Article
  19. 139
    DIFFERENCES BETWEEN PLACE BRANDING AND DESTINATION BRANDING FOR LOCAL BRAND STRATEGY DEVELOPMENT
    by Victor-Alexandru BRICIU
    Published 2013-07-01
    Subjects: “...place brand...”
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    Article
  20. 140
    Insights from Brand Associations: Alcohol Brands and Automotive Brands in the Mind of the Consumer
    by László Kovács
    Published 2019-01-01
    “...Purpose – The purpose of this paper is to show how the analysis of brand associations can help...”
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    Article
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