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Search Results - "brand memory"
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"brand memory"
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Now it looks cool : the effects of brand customization on game players’ processing of brands embedded in advergames
by
Netto, José Jorge Paes Peixoto
Published 2011
Subjects:
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Brand
memory
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Proximity, Familiarity or Congruency? What Influences Memory of Brand Placement in Videogames
by
Irene Aliagas
,
Jesús Privado
,
M Dolores Merino
Published 2021-01-01
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...
brand
memory
...
”
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