Consumer perception 2 Beverage sugar-labelling 1 Canned beverages 1 Colour theory 1 Consumer attitudes 1 Consumer behaviour 1 Consumer beliefs 1 Front-of-pack labelling 1 Health-conscious consumers 1 Incentives 1 Partnerships 1 Purchase intention 1 Sponsorship 1 Sponsorship awareness 1 Sponsorship significance 1 Sport brands 1 Sport events 1 Sport management 1 Sport marketing 1 Sport sponsorship 1 Sport stadiums 1 Sporting facilities 1 Stadium sponsorship 1 Value proposition 1