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  1. 1
    CUSTOMER RELATIONSHIP MANAGEMENT ( CRM) IN HOTEL INDUSTRY : A FRAMEWORK PROPOSAL ON THE RELATIONSHIP AMONG CRM DIMENSIONS, MARKETING CAPABILITIES, AND HOTEL PERFORMANCE
    by Abdul Alem Mohammed, Basri Rashid
    Published 2012-01-01
    Subjects: “...Marketing capability...”
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    Article
  2. 2
    Customer Relationship Management ( CRM) in Hotel Industry : A framework Proposal on the Relationship among CRM Dimensions, Marketing Capabilities, and Hotel Performance
    by Abdul Alem Mohammed, Basri bin Rashid
    Published 2012-12-01
    Subjects: “...marketing capability...”
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    Article
  3. 3
    The Social Capital and Firm Performance: Evident from Indonesia Small businesses
    Subjects: “...marketing capability...”
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    Article
  4. 4
    Relationship between entrepreneurial orientation, marketing capability and business performance in retail supermarkets in Santa Catarina (Brazil)
    Subjects: “...Marketing capability...”
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  5. 5
    Investigate the effect of moderating role of E-marketing on relationship between marketing capabilities and performance of companies
    by Mohammad Taleghani, Mehran Mahdi Zadeh
    Published 2016-07-01
    Subjects: “...Marketing capability...”
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  6. 6
    Firm Performance among Internationalized SMEs: The Interplay of Market Orientation, Marketing Capability and Digitalization
    Subjects: “...marketing capability...”
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    Article
  7. 7
    The effectiveness of trade show marketing capabilities on the financial performance of South African companies
    by Keswell, Delon
    Published 2013
    Subjects: “...Marketing capability...”
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  8. 8
    Marketing Capability and Export Performance: the Moderating Effect of Export Dependence
    by Phadett Tooksoon, Osman Mohamad
    Published 2016-04-01
    Subjects: “...marketing capability...”
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    Article
  9. 9
    Performance of GoFood MSEs Partnership: An Integration of Entrepreneurial Orientation, Marketing Capabilities, and Brand Orientation
    by Septi Kurnia Prastiwi, Asep Maulana Rohimat
    Published 2020-12-01
    Subjects: “...marketing capability...”
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    Article
  10. 10
    The Influence of Management Capability, Marketing Capability and Competitive Advantage on Malaysian Construction Project Performance
    Subjects: “...marketing capability...”
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    Article
  11. 11
    A Marketing Capability Based Export Performance Model for IRAN Software Market
    Subjects: “...Marketing capability...”
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    Article
  12. 12
    The Influence of Marketing Capability in Mexican Social Enterprises
    by Judith Cavazos-Arroyo, Rogelio Puente-Diaz
    Published 2019-08-01
    Subjects: “...marketing capability...”
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    Article
  13. 13
    Marketing Capability and Financial Performance: A Moderated-Mediation Approach
    Subjects: “...marketing capability...”
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    Article
  14. 14
    The Triangle of Knowledge Sharing, e-Marketing Capability, Marketing Performance
    by Lia Nirawati, Rangga Restu Prayogo
    Published 2019-03-01
    Subjects: “...e-Marketing Capability...”
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    Article
  15. 15
    The Components of Marketing Capability : a framework and processes of knowledge integration for development
    Subjects: “...Marketing capability...”
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  16. 16
    INTERNAL FACTOR EFFECTS IN FORMING THE SUCCESS OF SMALL BUSINESSES
    by achmad daengs GS
    Published 2020-03-01
    Subjects: “...entrepreneurial competency, marketing capability, financial resources, technology usage, knowledge...”
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    Article
  17. 17
    Strategic Objectives, Alignments, and Firm Performance
    by Chen, Kun
    Published 2014
    Subjects: “...Marketing capability...”
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  18. 18
    The Effect of Marketing, Innovation and Learning Capabilities on Organization’s Performance (Case study: Tabriz Petrochemical Company)
    Subjects: “...marketing capability...”
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    Article
  19. 19
    PENGARUH SUPPLY CHAIN MANAGEMENT PRACTICES DAN MARKETING CAPABILITY TERHADAP FIRM PERFORMANCE MELALUI COMPETITIVE ADVANTAGE
    by Sri Widyanesti, Siti Masyithah
    Published 2018-07-01
    Subjects: “...Competitive advantage, Firm performance, Marketing capability, PLS, Supply chain management...”
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    Article
  20. 20
    The Role of Value Appropriation Capability of Chinese Multinationals in Operating Cross-Border Business Models
    Subjects: “...marketing capability...”
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    Article
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