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1by Eugeniusz Michalski“... delivering value to customers and benefit an enterprise. The task of marketing management is to make the good...”
Published 2016-05-01
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4by Denis Kislov, Yevgenia Horobei“... pertaining to the advertising agency marketing management. One of the tools is the use of non-standard...”
Published 2015-11-01
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5by Labriola, Fabio“... Innovationen schmaler werden. Ein ganzheitliches Time-to-Market Management (TtMM) gewinnt daher zunehmend...”
Published 2009
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Doctoral Thesis -
6by Raduški DragoljubSubjects: “...marketing management...”
Published 2017-01-01
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7by Alexandru Lucian MIHAISubjects: “...Marketing management strategies...”
Published 2015-06-01
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8by Karolina ILIESKA“... planned goals. The role of marketing management and related new market concept supporting strategic...”
Published 2008-06-01
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9“... orientation and implementation of strategic marketing management in the hotel industry is new in the service...”
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14“... orientation and implementation of strategic marketing management in the hotel industry is new in the service...”
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16by A. Dligach“...This article reviews the System Reflexive paradigm of strategic marketing management, being based...”
Published 2013-10-01
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18by Volodymyr Tkachenko“...In order to find out the level of effectiveness of marketing management and create an effective...”
Published 2017-12-01
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20by Vignali, Claudio“...] and the American Marketing Association [AMA] define marketing as: 'Marketing [management] is the process...”
Published 2002
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