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  1. 1
    Pengaruh Iklan Televisi Terhadap Keputusan Pembelian Konsumen (Studi Pada Produk Bakmi Mewah)
    by Nur Wahida, Arlin Ferlina Mochamad Trenggana
    Published 2017-10-01
    Subjects: “...purchase decision...”
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    Article
  2. 2
    Pengaruh Citra Merek Terhadap Keputusan Pembelian Produk Smartphone Oppo Pada Mahasiswa Universitas Telkom
    by Auliannisa Gifani, Syahputra
    Published 2017-10-01
    Subjects: “...purchase decision...”
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    Article
  3. 3
    PENGARUH IKLAN TELEVISI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SABUN LUX (SURVEI PADA PENGUNJUNG MEGA BEKASI HYPERMALL)
    by Setyo Ferry Wibowo, Maya Puspita Karimah
    Published 2012-04-01
    Subjects: “...Purchase Decision....”
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    Article
  4. 4
    PENGARUH IKLAN DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG SERI GALAXY (SURVEI PADA PELANGGAN ITC ROXY MAS)
    by Basrah Saidani, Dwi Raga Ramadhan
    Published 2013-04-01
    Subjects: “...and Purchase Decision...”
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    Article
  5. 5
    Pendekatan Model Hirarki dalam Menganalisa Faktor-Faktor Pendukung Pengambilan Keputusan Pembelian Mobil: Studi Kasus Wilayah Jakarta Barat
    by Robert T. Herman, Aditya Artha
    Published 2011-05-01
    Subjects: “...factor analysis, purchase decision, AHP...”
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    Article
  6. 6
    Word of Mouth sebagai Efek Respon Positif dari Kepuasan Konsumen dan Dampaknya pada Pembelian Kembali: Studi Kasus Mahasiswa sebagai Konsumen Yoghurt Activia
    by Enggal Sriwardiningsih
    Published 2011-05-01
    Subjects: “...word of mouth, satisfaction, purchase decision...”
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    Article
  7. 7
    PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MOBIL BEKAS (Survey Pada Konsumen Melaju Raya Rizky Motor di Wilayah Bekasi Timur)
    Subjects: “...purchase decision...”
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    Article
  8. 8
    The Influence Of Reference Group And Perceived Quality Toward Purchase Decision Of Decorative Cosmetics For Lips Without The Halal Label
    by Sausan Fauziya, Ikhwan Lutfi
    Published 2019-03-01
    Subjects: “...purchase decision, reference group, perceived quality...”
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    Article
  9. 9
    GREEN MARKETING: STRENGTHEN THE BRAND IMAGE AND INCREASE THE CONSUMERS’ PURCHASE DECISION
    by Genoveva Genoveva, Dian Ridho Samukti
    Published 2020-10-01
    Subjects: “...green marketing, brand image, purchase decision...”
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    Article
  10. 10
    The Impact of Halal Label, Price, And Brand on the Purchase Decision of Bakso Wagyu in Kota Wisata Cibubur
    by Freddy Pandapotan Simbolon
    Published 2019-10-01
    Subjects: “...purchase decision...”
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    Article
  11. 11
    Iklan, Asosiasi Merek, dan Keputusan Pembelian
    by Dian Tauriana, Devy Safriliana
    Published 2009-09-01
    Subjects: “...purchase decision making...”
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    Article
  12. 12
    PENGARUH VARIABEL DEMOGRAFI DAN PERSEPSI KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK HIJAU PHILIPS LED DI KOTA DENPASAR
    Subjects: “...demography, product quality perception, purchase decision...”
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    Article
  13. 13
    CITRA MEREK DAN KEPUTUSAN PEMBELIAN KONSUMEN : KASUS PADA PRODUK MIE INSTAN
    by Gianada Mawar DiKha Laras, Egi Firmanyah
    Published 2019-02-01
    Subjects: “...Brand Image, Purchase Decision, Instant Noodle...”
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    Article
  14. 14
    Analysis of Promotion and Product Differentiation of Jukajo on Consumer Purchase Decision
    by Abel Gandhy, Julio Arthur Hairuddin
    Published 2018-03-01
    Subjects: “...promotion, product differentiation, consumer purchase decision...”
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    Article
  15. 15
    PENGARUH PROMOSI, KEPERCAYAAN DAN KESADARAN MEREK TERHADAP KEPUTUSAN NASABAH MENGGUNAKAN PRODUK TABUNGAN HAJI (MABRUR) BANK SYARIAH MANDIRI KCP. SAWANGAN KOTA DEPOK
    Subjects: “...Promotions, Trust, Brand Awareness and Purchase Decision....”
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    Article
  16. 16
    THE USE OF RELEVANT FACTORS FOR CONSUMERS IN DESIGNING A COMMUNICATIONAL MESSAGE
    by Olimpia OANCEA
    Published 2014-06-01
    Subjects: “...Purchase decision...”
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    Article
  17. 17
    Pengaruh Celebrity Endorser Dan Word Of Mouth Terhadap Keputusan Pembelian Produk Sweater Online Shop Alco Di Media Sosial Instagram
    by Nur Amalina Fildzah, Devilia Sari
    Published 2017-10-01
    Subjects: “...purchase decision...”
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    Article
  18. 18
    Factors affecting the selection of dealer in the purchase of motorcycles in Medellin: a case study
    Subjects: “...purchase decision...”
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    Article
  19. 19
    Peran Minat Pembelian Konsumen sebagai Mediasi Kualitas Produkterhadap Keputusan Pembelian pada Perusahaan Kue
    Subjects: “...product quality, purchase intention,purchase decision...”
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    Article
  20. 20
    THE EFFECT OF TRUST AND BRAND IMAGE ON PURCHASE DECISION (TOYOTA CAR SURVEY IN JAKARTA REGION)
    Subjects: “...purchase decision...”
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    Article
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