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Economics, finance, business & management
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Hedonic value
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Mobile technology application
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Utilitarian value
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brand love commitment
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hedonic value
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utilitarian value
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3by Zainurrafiqi Zainurrafiqi, Siti Salama Amar, Rohmaniyah Rohmaniyah, Rini Aristin, R.P.Much Muchtar, Rusnani Rusnani, Miftahol Arifin, Abdul Hadi, Kusik Kusuma Bangsa, Nurul HidayatiSubjects: “...utilitarian value...”
Published 2021-05-01
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11by Francesc González-Reverté, Pablo Díaz-Luque, Joan Miquel Gomis-López, Soledad Morales-PérezSubjects: “...utilitarian value...”
Published 2018-02-01
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14by Rita RitaSubjects: “...symbolic value, utilitarian value, consumer attitudes toward brand, purchase intentions...”
Published 2011-11-01
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