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1“... increasing. Advertising strategy is an important tool to slove the problems caused by intanginility...”
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2“...碩士 === 國立臺灣大學 === 商學研究所 === 105 === Personality is a stable segment variables for advertising...”
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3“...碩士 === 國立臺灣大學 === 商學研究所 === 105 === Personality is a stable segment variables for advertising...”
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4“...碩士 === 國立臺灣大學 === 商學研究所 === 105 === Native advertising, which is a form of advertising that matches...”
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5“... or decreasing negative attitude toward subjects. Since there is huge impact on advertising effect when using...”
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6“...博士 === 臺灣大學 === 商學研究所 === 98 === Because of the prevalence and popularity of mobile advertising...”
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7“... of nostalgia types on advertising effects under different product visibility. Also, nostalgia proneness...”
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8by 吳典蓉“... of elaboration when processing advertisements: item-specific processing and relational processing. Elaboration...”
Published 2001
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10“... in advertising, treating the COO as schema, and the interacion between COO information and GBPS were investigated...”
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11“...碩士 === 國立臺灣大學 === 商學研究所 === 94 === Many advertisers appear to persuade consumers by using the power...”
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12by 王慧娟“...”, these claims are often heard in food advertising. Due to the lack of comparison base point, or omission of some...”
Published 2002
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13“.... And we want to know how the donation level, advertisement’s theme and product category will influence...”
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14“... in advertisements dominate the consumer’s hearing feelings, different types of music can arouse different feelings...”
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15“... by advertisers; therefore, it is important to understand the effects and persuasion processes of humorous ads...”
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16“... affect the advertising effect. 2. Whether content of post is in narrative or evaluation style, does...”
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17“... product’s gender image and spokesperson congruence result in high product and advertising evaluations...”
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18by 曾杏如“... and (3) affective-humorous ads. It combines two different scopes in humorous advertising research, which...”
Published 2002
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19“... applications of story in advertising recently. The present study investigates the advertising effect of story...”
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20by 留淑芳“... recipients. Those results will be applied to the advertising campaign and the Website management for firms. ...”
Published 2003
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