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1“... to pay for. According to the report of the “In-Game Advertising Survey 2017,” rewarded video...”
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2“... people. In the atmosphere of Taiwan''s advertising appeal theme, the advertising atmosphere...”
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3“... in our life. A lot of products are using sex as an advertising appeal just to make a topic and catch...”
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4“...博士 === 臺灣大學 === 商學研究所 === 98 === Because of the prevalence and popularity of mobile advertising...”
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5“... in order to speak to the followers directly. In Taiwan, digital advertising is expected to be the primary...”
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7“...碩士 === 國立中山大學 === 傳播管理研究所 === 102 === In advertising practices, highly attractive spokespersons...”
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8“... of doctors and multiple source endorsements affect advertising effectiveness. The paper also examines...”
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9“... in many charity activities and advertisements. However, the effects of the different types of cuteness...”
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11“... have to employ various strategies in campaign. Among various ways, campaign advertising is viewed...”
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12“... board view of the most advertisements of convenience stores’ point collecting, they mainly consist...”
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13“... of democracy. This study proposes strategies of humorous rebuttal and applies it to advertising as a...”
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14“... understood regarding the political information. Therefore in a campaign advertising for young voters mostly...”
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15“... and anywhere) gradually affects the practitioners’ and advertisers’ selection of marketing/advertising...”
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16“...碩士 === 國立中山大學 === 行銷傳播管理研究所 === 103 === Advertising is now ubiquitous. Advertisements exert a key...”
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17“... and provide consumers detailed product information through comparative advertising. Due to the strict...”
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18“... portraying the drama character in commercials, but few academic studies have examined advertising...”
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19“... in luxury goods advertising, men were also more willingness to buy luxury goods as a gift to their mates...”
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20“... the advertising effectiveness of the spokespersons. However, the factors that might evoke consumers’ comparison...”
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