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1“.... The amount of digital advertising has exceeded television advertising in the first half of 2016 in Taiwan...”
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2“... patterns are also changing. Many advertisers have gradually shifted their investment budgets to mobile...”
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3“... of the Data Management Platform based on programmatic advertising will have significant impact on advertising...”
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4“... marketing by reviewing traditional direct mail marketing and internet advertising theories, which...”
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5“... ads. Many researches indicate that retargeting advertising effect is better than normal online...”
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6“... as the main advertisement classification for the research and analysis. We divided the product live video...”
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7“...'s advertising types were divided into three categories: Homepage advertising, Social Impression...”
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8“...碩士 === 國立臺灣科技大學 === 管理學院MBA === 106 === As digital advertising technology advances by leaps...”
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9“... intention. Enterprises hope to use fan pages to get the same goal as using advertisements. So...”
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10“... their products, but there is no academic study to investigate types of short message services on advertising...”
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11“...碩士 === 國立臺灣科技大學 === 企業管理系 === 107 === Due to the emergence of the online media, an advertising...”
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12“... efforts actively. Therefore, this study develops a model of Vlogs' advertising effectiveness referring...”
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13“..., anytime, and always online. By the gently growing of the Internet advertising, mobile advertising has...”
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14“... of companies. Therefore, in order to keep competing in the business, they use advertisements to attract more...”
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15“...碩士 === 國立臺灣科技大學 === 管理學院MBA === 107 === Digital advertisements are evolutionary and becoming...”
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16“... to combine text messages with Social, Local and Mobile, which also derivatively made SoLoMo advertising...”
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17“... on web games. In our study, try to explore the effectiveness of different advertising material...”
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18“... sites for mobile device users while mobile advertising and social network advertising are drawing high...”
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19“... to the conclusion that SoLoMo Social advergames has a better effect on advertising attitude and purchase intention...”
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20“...碩士 === 國立臺灣科技大學 === 企業管理系 === 94 === Pay-per-click advertisement have cost to be cheap, can perfect...”
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