Showing 1 - 20 results of 28 for search 'ADVERTISING', query time: 0.33s Refine Results
  1. 1
    Advertising, the gender system: Changing configurations of femininity and masculinity in early advertising in the United States
    by Maxcy, David Joseph
    Published 1994
    “...Early advertising in the U.S. is considered from a critical perspective which understands economic...”
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  2. 2
    Consumer evaluation and response to philanthropic advertising
    by Campbell, Leland
    Published 1992
    “...The integration of philanthropy into corporate advertising and sales promotion campaigns...”
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  3. 3
    Political economy of Chinese television advertising
    by Liu, Zixu
    Published 2009
    “...This study begins with an investigation of the basic elements of television advertising in China...”
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  4. 4
    THE EFFECTS OF COGNITIVE STYLE AND ADVERTISING TYPE ON RESPONSES TO ADVERTISING UNDER CONDITIONS OF LOW AND HIGH INVOLVEMENT: AN EXPERIMENTAL INVESTIGATION (AFFECTIVE, MANOVA)
    by MOORE, DAVID LLOYD
    Published 1985
    “...An experiment was employed to examine the effects of cognitive style and advertising type...”
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  5. 5
    Rebranding diversity: Colorblind racism inside the U.S. advertising industry
    by Boulton, Christopher
    Published 2012
    “...This dissertation examines race inequality inside the United States advertising industry. Based...”
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  6. 6
    The green car: Television automobile advertising and the environmental attitudes of television viewers
    by Hughes, Will
    Published 2005
    “... Social Paradigm and its cultural arm, television. The automobile is the most advertised product...”
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  7. 7
    R&D, advertising, and profits: Economic theory, empirical evidence, and consequences for transfer pricing policy
    by DeRamus, David W
    Published 1999
    “...This dissertation analyzes the effect of R&D and advertising on profitability from the perspective...”
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  8. 8
    The “Negro Market” and the black freedom movement in New York City, 1930–1965
    by Sandy-Bailey, Julia L
    Published 2006
    “... freedom movement in New York City from 1930 to 1965. The "Negro market," a term used by the advertising...”
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  9. 9
    The influence of cultural and socioeconomic variables on reactions to ad appeals
    “... focused on standardization in advertising, concentrating on factors that may influence standardization...”
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  10. 10
    BEHAVIORISM AND THE PROFESSIONALIZATION OF AMERICAN PSYCHOLOGY: A STUDY OF JOHN BROADUS WATSON, 1878-1958
    by BUCKLEY, KERRY WAYNE
    Published 1982
    “... then joined the J. Walter Thompson advertising agency in New York. As an advertising psychologist, he...”
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  11. 11
    Kodak women: Domestic contexts and the commercial culture of photography, 1800s-1980s
    by Loomis, Amy W
    Published 1994
    “... stories of domestic photo practice throughout the century and advertising copy of the Eastman Kodak...”
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  12. 12
    Media literacy in cyberspace: Learning to critically analyze and evaluate the Internet
    by Frechette, Julie Danielle
    Published 2000
    “... hegemonic force neglecting to confront the invasion of online advertising or marketing strategies directed...”
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  13. 13
    Institutional settings and organizational forms: Three essays
    by Duman, Alper
    Published 2006
    “... externalities in advertising and marketing inhibit the emergence and proliferation of partnerships...”
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  14. 14
    Corporate stories: “Fortune” magazine and modern managerial culture
    by Reilly, Kevin S
    Published 2004
    “... innovation, the “corporation story,” and examines the links those stories had to contemporary advertising...”
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  15. 15
    Producing the gay market: Sex, sexuality, and the gay professional -managerial class
    by Sender, Katherine Elizabeth
    Published 2001
    “..., and how responses from gay and other audiences of gay advertising have helped to shape marketers' appeals...”
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  16. 16
    PHYSICAL CULTURE: A CRITIQUE OF THE AMERICAN SOCIOLOGICAL STUDY OF SPORT
    by ROSE, DAVID ARNOLD
    Published 1980
    “... this hypothesis by arguing that colleges use especially football to advertise their school in the political...”
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  17. 17
    Un noeud de réseaux orientés contenus réaliste et performant
    by YOU, Wei
    Published 2014
    “... design, the FIB is filled by flooding content advertisement. With respect to the huge number of potential...”
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  18. 18
    The new Medici: The rise of corporate collecting and uses of contemporary art, 1925-1970
    by Barter, Judith A
    Published 1991
    “... promoted by some business advertisers. The depression of the 1930s prompted a conservative cultural...”
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  19. 19
    Bypassing the middleman: A grounded theory of women's self -care for vaginal symptoms
    by Theroux, Rosemary
    Published 2000
    “... and pharmacists, consumer literature related to vaginal conditions, and advertisements for non-prescription...”
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  20. 20
    The "exotic" Black African in the French social imagination in the 1920s
    by Berliner, Brett Alan
    Published 1999
    “... the Great War until 1930. Using a wide array of sources (novels, travelogues, advertisements...”
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