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1by RITA MARISA RIBES PEREIRA“... the relationship between children, television and advertising. Its main aims are the construction of a critical...”
Published 2003
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2by Jhuliane Evelyn Silva“... in advertising through multiple genres (BAKHTIN, 1997; SWALES, 1999). To attract customers, franchises resort...”
Published 2013-08-01
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3by BIANCA LEITE DRAMALI“... in advertising in Brazil. My objective is to analyze the advertising segment of Brazilian banking. The idea...”
Published 2011
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4by LUCIANA GUILLIOD FAGURY CORREA“... identification with Brazil. The paper: The representation of Brazilians in Petrobras advertisement, aims...”
Published 2009
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5by Elisa Augusta Lopes Costa“... by the mass media. Therefore advertising has a key role in fostering the results on sales of companies...”
Published 2008-08-01
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6by BRUNA SANTANA AUCAR“... on advertising agencies in Brazil in order to broadly examine the main movements in the field of advertising...”
Published 2016
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7by MARCEL CORREIA DE LIMA“... produtos e serviços (mobile advertising e mobile marketing). Entretanto, fatores que levariam os...”
Published 2011
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8“... structure. We sought to identify the relations between the sports field and the exposed advertising...”
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10by Sandra D. Depexe“...This article addresses a key issue in advertising: the creativity. Although acclaimed...”
Published 2008-08-01
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12“...Commercial advertising exists to promote exchanges. Thus, on a recurring basis, it uses...”
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13by Graziela Frainer Knoll“... be applied at the critical study of an advertising text. In order to this, the VT Hitler, produced by W...”
Published 2010-04-01
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14by Rosalia Perrucci Fiorin“... study, we can conclude that the meanings produced by the campaign are coherent with the advertiser...”
Published 2007-12-01
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15by Enrico Rosa Trevisan“..., particularly in the advertising field,aiming to contribute to the reflections that lie within...”
Published 2011-10-01
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16“... billboards, which circulated in 2007 because of an advertising campaign of a Brazilian company...”
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17“... that have contributed for the understanding of the processes in advertising and propaganda, in order...”
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18by Marco Aurelio de Souza Rodrigues, Paula Castro Pires de Souza Chimenti, Antonio Roberto Ramos Nogueira“...This study investigates how Brazilian advertisers are adapting to new media and its attention...”
Published 2014-11-01
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19by LANGE, TalvaniSubjects: “...Advertising Regulation...”
Published 2010-07-01
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20by DANIEL KAMLOT“... competition leads firms to develop new communication strategies to make the public remember the advertised...”
Published 2001
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