Social media Advertising 1 Advertising content 1 Article 1 Brand strategy 1 Branded entertainment 1 Commerce 1 Consumer engagement 1 Content engineering 1 Cost 1 Customer equity 1 Digital storage 1 EdgeRank 1 Facebook 1 Fear of missing out 1 Functional brand image 1 Good health and well-being 1 Guerrilla marketing 1 Humans 1 Information acceptance model (IACM) 1 Internet-Based Intervention 1 Learning algorithms 1 Learning systems 1 Loyalty programs 1 Machine learning 1 Marketing 1 Marketing communication 1 Marketing communications 1 Natural language processing 1 Natural language processing systems 1