Subjects: “...Advertising...”
Get full text

“.... For the development of an efficient communication strategy the knowledge of it?s means and recipients is necessary...”
Get full text

Subjects: “...Sponsorship strategies...”
Get full text

“... advertising awards show that creative TV ads are much more effective than standard ones. However, TV...”
Get full text

“... dealing with the creative advertising strategy process. Formed a new advertising creative strategy...”
Get full text

“... of creative documentary film. The concept of "branded content" is a strategy how to smuggle advertising...”
Get full text