Subjects: “...advertising creative...”
Get full text

Subjects: “...Advertising Industry...”
Get full text

Subjects: “...Mobile Advertising...”
Get full text

Subjects: “...Cultural and Creative Industry...”
Get full text

Subjects: “...Communication strategies...”
Get full text

Subjects: “...pricing strategy...”
Get full text

“... growth. In the past marketing strategies didn’t get much attention; however, since the fierce competition...”
Get full text

“... of view,「Consumer insight」is the strategy to persuade consumers with the move power (affectivity...”
Get full text

“... of both original creators and users. It is equivalent to the Creative Commons licensing scheme. It is a...”
Get full text

“.... The company tries to set up a creative Taiwanese style for Chinese Opera and prevail these fine arts. To make...”
Get full text

“... that the advertisement was the most influential on the brand personality, such as people in the advertisements, creative...”
Get full text

“...-pop, cultural and creative industries, aka soft power, are considered key drivers in booting economic...”
Get full text