Showing 1 - 2 results of 2 for search 'BRANDING AND CORPORATE IDENTITY', query time: 0.58s Refine Results
  1. 1
    A Effects Of Corporate Sports Sponsorship On Consumer Brand Identity And Purchase Behavior
    by Hui-Chun Chang, 張慧君
    Published 2012
    “... for the corporate and future research in this area. Key Words: sports sponsorship, brand identity, purchase...”
    Get full text
    Others
  2. 2
    The Effects of Athlete’s Endorser Credibility on Brand Identification and Purchase Intention-A Case Study of NIKE in 2014 FIFA
    by Hsiu-Ying Yang, 楊秀瑩
    Published 2015
    “... indicated that: (1) athlete’s endorsement had a significantly positive influence on brand identity; (2...”
    Get full text
    Others
Search Tools: Get RSS Feed — Email this Search