America's Cup races 1 Auckland 1 Brand alliance 1 Brand consumer imagery 1 Brand experience 1 Brand knowledge 1 Brand origin 1 C-OAR-SE procedure 1 Communication studies 1 Consumer identity 1 Consumption orientation 1 Corporate reputation 1 Global brand 1 Globalness 1 Local brand 1 Localness 1 Marketing 1 Mexico 1 Reputation measurement 1 Reputation ontology 1 Social aspects 1 Special events 1 Stakeholders 1