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  1. 1
    A Research of the Analysis of Advertisement Image and Copywriting Imagery-Take Amway in 2006 as Example
    by Hsiu-Ching Juan, 阮琇璟
    Published 2008
    “... advertisements of Amway by the idea of copy writing which makes the text of advertisement has more than one...”
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  2. 2
    IKLAN MOBIL DI MEDIA CETAKANALISIS ELEMEN COPYWRITING DAN VISUALISASI DI MAJALAH SWA
    by Yoyoh Hereyah
    Published 2014-11-01
    Subjects: “...magazine, advertising, brand awareness...”
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    Article
  3. 3
    The Research on Communication and Decision-making Model of Copywriting
    by SUN,RUO-CI, 孫若綺
    Published 2019
    “.... The copywriting is irreplaceable in advertising according to the two former papers. It is not an unconstrained...”
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  4. 4
    Copywriting And Brand Awareness On The Amount Of Consumer Memory
    by Jin, Youn, 金永
    Published 2012
    “... toward the advertisement. If a particular commercial slogan could successfully grab consumers' attention...”
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  5. 5
    GAYA BAHASA KIASAN DALAM WACANA IKLAN JEPANG
    by Meira Anggia Putri
    Published 2015-12-01
    Subjects: “...Keywords: Japanese advertising, copywriting, figurative language, figures of thought....”
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    Article
  6. 6
    Manipulative Potential of Colour Names in Creolized Texts of Decorative Cosmetics Advertising (by Material of French and Russian Languages)
    by L. R. Abdullina, E. V. Artamonova
    Published 2019-02-01
    Subjects: “...advertising discourse...”
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    Article
  7. 7
    "Attractive" Adverbials as an Expressive Syntax Method in Copyright
    by Irina A. Zubkova
    Published 2020-01-01
    Subjects: “...copywriting...”
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    Article
  8. 8
    When the Copywriter is the Protagonist. History and Intermediality in Pablo Larraín’s No (2012)
    by Zucconi Francesco
    Published 2016-09-01
    “... identify the copywriter René Saavedra as the main character of the film? And why does the film accord...”
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    Article
  9. 9
    Big idea patterns of the advertising creative process
    by Lindsay, Cabe Erin
    Published 2011
    Subjects: “...Advertising...”
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  10. 10
    Trends in Advertising: How the Rise in Artificial Intelligence May Influence the Field of Content Strategy
    by Eaton, Joel
    Published 2020
    Subjects: “...copywriting...”
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  11. 11
    Metaphor Analysis in Copywriting - A Case Study of PX MART 「Economic Aesthetics」 Series
    by Huang, Shih-Chien, 黃詩倩
    Published 2018
    “... advertising, which conveys the information and creative ideas hidden in the advertisement to the audience more...”
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  12. 12
    The Research and Creation of Advertising Expression and Visual Design on Graphic Advertisement
    by 劉思慧
    Published 2011
    “... in graphic advertisement by a literature review of the winning advertisements from 31st to 33rd Times...”
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  13. 13
    Challenges facing the profession of advertising in the digital age : An empirical study of Swedish advertising professionals
    by Takemura, Aiko
    Published 2012
    Subjects: “...advertising...”
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  14. 14
    Fairy Tales in Advertisements--How Classical Fairy Tales Apply to Taiwan Print Advertisements
    by Huang, Wen Ting, 黃汶婷
    Published 2004
    “... in advertisements of various type? Would it be the copywriter'' s special interest classical fairy tale elements...”
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  15. 15
    Hypersemiotics in Printed Commercial Advertising
    by Moh. Masrukhi
    Published 2019-05-01
    Subjects: “...commercial advertising...”
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    Article
  16. 16
    Preferred Strategies in English Advertising
    by Nuan-Chen Wei, 魏暖真
    Published 2010
    “.... The study would give readers a better understanding of advertising claims, provide copywriters...”
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  17. 17
    Application of ZMET in Developing Creative Advertising Concept
    by Ying-ying Lin, 林瑩瑩
    Published 2004
    “... in miscommunications and an unsatisfactory advertisement, which can not fully reflect the concept behind...”
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  18. 18
    Pun in Spanish Advertising of Banks and Credit Agencies
    by Alexander V. Dzyuba
    Published 2018-03-01
    Subjects: “...advertising...”
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    Article
  19. 19
    A Study of Typography Expression on Graphic Advertisement
    by Sun, Han-Chien, 孫漢傑
    Published 1997
    “... and importance of typography on graphic advertisement by documents .By the KJ method...”
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  20. 20
    The “happiness” concept in the Russian and German advertising texts
    Subjects: “...advertising...”
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    Article
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