Showing 1 - 20 results of 24 for search 'COPYWRITING IN ADVERTISING', query time: 0.41s Refine Results
  1. 1
    GAYA BAHASA KIASAN DALAM WACANA IKLAN JEPANG
    by Meira Anggia Putri
    Published 2015-12-01
    Subjects: “...Keywords: Japanese advertising, copywriting, figurative language, figures of thought....”
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    Article
  2. 2
    "Attractive" Adverbials as an Expressive Syntax Method in Copyright
    by Irina A. Zubkova
    Published 2020-01-01
    Subjects: “...copywriting...”
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    Article
  3. 3
    When the Copywriter is the Protagonist. History and Intermediality in Pablo Larraín’s No (2012)
    by Zucconi Francesco
    Published 2016-09-01
    “... identify the copywriter René Saavedra as the main character of the film? And why does the film accord...”
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    Article
  4. 4
    Big idea patterns of the advertising creative process
    by Lindsay, Cabe Erin
    Published 2011
    Subjects: “...Advertising...”
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  5. 5
    Trends in Advertising: How the Rise in Artificial Intelligence May Influence the Field of Content Strategy
    by Eaton, Joel
    Published 2020
    Subjects: “...copywriting...”
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  6. 6
    Challenges facing the profession of advertising in the digital age : An empirical study of Swedish advertising professionals
    by Takemura, Aiko
    Published 2012
    Subjects: “...advertising...”
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  7. 7
    Hypersemiotics in Printed Commercial Advertising
    by Moh. Masrukhi
    Published 2019-05-01
    Subjects: “...commercial advertising...”
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    Article
  8. 8
    Pun in Spanish Advertising of Banks and Credit Agencies
    by Alexander V. Dzyuba
    Published 2018-03-01
    Subjects: “...advertising...”
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    Article
  9. 9
    The “happiness” concept in the Russian and German advertising texts
    Subjects: “...advertising...”
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    Article
  10. 10
    Advertising Message Customisation/Standardisation And Corporate And Consumer Culture
    by Cristea Sanda Ligia
    Published 2015-11-01
    “...Advertising translators should be familiarised with the cultural conventions in the target market...”
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    Article
  11. 11
    A Pragmatic Approach to the Discourse of Written Advertisement in Ghana
    by Gifty Serwah Mensah
    Published 2016-04-01
    “..., pragmatists and linguists among others is the discourse of advertising. Ad is a communicative situation...”
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    Article
  12. 12
    COMMUNICATION IN ADVERTISING AS FORM OF DIALOGUEOF CULTURES (Russian-Vietnamese Interaction)
    by A S Mamontov, P V Moroslin
    Published 2016-12-01
    “... dynamically develop in the sphere of advertising because it is reflection of the culture, its peculiar...”
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    Article
  13. 13
    Subject-Oriented Classification of Puns Used in Spanish-Speaking Advertisements
    by Aleksandr V. Dzyuba
    Published 2018-07-01
    Subjects: “...advertising...”
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    Article
  14. 14
    Fetishism and Form: Advertising and Ironic Distance in Don DeLillo’s White Noise
    by Adam Szetela
    Published 2018-06-01
    Subjects: “...advertising...”
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    Article
  15. 15
    Strategies and Tactics of Brand Formation (Based on the Material of Advertising Slogans in French, English, and Russian)
    by E. G. Zheludkova, K. M. Purgina
    Published 2021-04-01
    Subjects: “...advertising...”
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    Article
  16. 16
    Aspects to consider when searching for persuasive strategies in tourism discourse
    by Ganna Zakharova
    Published 2020-11-01
    Subjects: “...tourism, persuasion, advertising, promotion, discourse, language, techniques, marketing...”
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    Article
  17. 17
    YAZILI BASINDA ADVERTORIAL: “GAZETECİLER İÇİN ŞEYTANIN TA KENDİSİ”
    by Elif KORAP ÖZEL, Burcu ÖKSÜZ
    Published 2015-01-01
    Subjects: “...Advertising...”
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    Article
  18. 18
    Qualitative-characterizing complicators in the semantic-syntaxic structure positive copyrinting texts
    “... "positive" adverbs-compilers in copywriting texts, which lead to a complication of semantic-syntactic...”
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    Article
  19. 19
    REPRESENTATION OF THE CONCEPT “FEAR” IN THE ENGLISH ADVERTESE
    “... of suggestion based on fear and used by copywriters to influence the psycho-emotional state of the target...”
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    Article
  20. 20
    Beauty ideals, myths and sexisms: a feminist stylistic analysis of female representations in cosmetic names
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    Article
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