Showing 1 - 20 results of 306 for search 'EVENT MARKETING AND SPONSORSHIP', query time: 0.66s Refine Results
  1. 1
  2. 2
    Subjects: ...Cause-related marketing...
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    Article
  3. 3
    by Cheng, Jiaguan, 程家冠
    Published 2012
    ... effectiveness of ambush marketing and impact of sponsor-event fit influence sponsorship outcomes during...
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  4. 4
    by Liikamaa, Johanna
    Published 2016
    Subjects: ...events and event marketing...
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  5. 5
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    by Margarita Kerzaitė, Borisas Melnikas
    Published 2014-04-01
    Subjects: ...brand, ICEDRIPS, image, international sport events marketing, organizing committee, social...
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    Article
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  8. 8
    by Yu-Che Chan, 詹禹哲
    Published 2015
    ... involve in organizing running events. When some of the significant events hit the market, the tickets...
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  9. 9
    by Shang-ping Wu, 吳商平
    Published 2010
    ... and discuss how brand awareness, sponsor- event fit and types of sponsorship have effects on the consumers...
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  10. 10
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    by I-Ching Huang, 黃伊菁
    Published 2005
    ... of enterprise marketing, the relative associations for researching sport sponsorship are very lack...
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  12. 12
    by Chen Shiang-Dong, 陳湘東
    Published 2000
    ... festival events and the sponsorship motivation of enterprises, while its aim is to understand “the behavior...
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  13. 13
    by MA, CHIH-KANG, 馬治綱
    Published 2017
    ...碩士 === 國立體育大學 === 休閒產業經營學系 === 105 === In recent years due to the sponsorship flourished events...
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  14. 14
  15. 15
    ...Corporate sponsorship value is brought into question when false recognition of foils suggests...
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  17. 17
    by 邱翊傑
    Published 2010
    ... by sponsoring top-notch sport events. However, the effectiveness of sponsorship is affected by many factors...
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  18. 18
  19. 19
    by Penny Hutabarat, Gita Gayatri
    Published 2014-04-01
    Subjects: ...Sponsor-event congruence...
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  20. 20
    by Penny Hutabarat, Gita Gayatri
    Published 2014-05-01
    ... the sponsorship effectiveness, the role of congruency is very significant in the sponsorship event. Congruency...
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    Article