Showing 1 - 3 results of 3 for search 'EVENT MARKETING AND SPONSORSHIP', query time: 0.40s Refine Results
  1. 1
    by Ming-Hsien Wu, 吳明憲
    Published 2010
    ... of "Corporate sponsorship" is to sponsor the activities by way of "Sports" ,"Arts & Cultural events" or "Charity...
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  2. 2
    by Yih-Fu Yeh, 葉懌夫
    Published 2010
    ... successfully in 1984, the sponsorship of sporting event has become the most beloved marketing strategy...
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  3. 3
    by Mei-Lin Yeh, 葉美琳
    Published 2002
    ...’ experiences in visiting golf event had obvious effects on their image, interest & attitude...
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