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1“... effectiveness of ambush marketing and impact of sponsor-event fit influence sponsorship outcomes during...”
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2“... involve in organizing running events. When some of the significant events hit the market, the tickets...”
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3“... and discuss how brand awareness, sponsor- event fit and types of sponsorship have effects on the consumers...”
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4“... of enterprise marketing, the relative associations for researching sport sponsorship are very lack...”
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5“... festival events and the sponsorship motivation of enterprises, while its aim is to understand “the behavior...”
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6“...碩士 === 國立體育大學 === 休閒產業經營學系 === 105 === In recent years due to the sponsorship flourished events...”
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7by 邱翊傑“... by sponsoring top-notch sport events. However, the effectiveness of sponsorship is affected by many factors...”
Published 2010
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8“... organizations and events in Taiwan lacked a marketing notion that could attract media reports in order...”
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9“...碩士 === 淡江大學 === 國際貿易學系國際企業學碩士班 === 97 === Many companies use sponsorship to increase the awareness...”
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10“... things. By the way, firms using event sponsorship or event marketing can win the media eyes...”
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11“... responsibility, and is becoming the new edge tool to marketing gradually. The domestic special events prevails...”
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12“...碩士 === 元智大學 === 管理碩士在職專班 === 101 === Sports Marketing Sponsorship: A Case Study of Fubon Taipei...”
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13“... marketing communication vehicle. Many companies invested a lot of money in sports sponsorship in order...”
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14by Hong Yu-Ran, 洪郁然“...碩士 === 國立臺灣體育大學 === 運動管理學系碩士班 === 97 === Firms sponsor sport events for several reseasons...”
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15“... of discussion. The research result indicates that CTSSF has authorized recruiting sponsorship to the marketing...”
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16“..., and processes of corporate sponsorship of hallmark events. The objects of this study focuses on the two major...”
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17“..., and processes of corporate sponsorship of hallmark events. The objects of this study focuses on the two major...”
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18“... awareness, sponsor-event fit and sponsor effect of corporate sponsorship in the CPBL. According to the data...”
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19“... day and hosting day of mega sport events affect the hosting nation's stock market and the sponsor...”
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20“... day and hosting day of mega sport events affect the hosting nation's stock market and the sponsor...”
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