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Showing 41 - 60 results of 306 for search 'EVENT MARKETING AND SPONSORSHIP', query time: 0.79s Refine Results
  1. 41
    Accessing Organizational Resources and Pursuing Value Through International Promotional Alliances
    by Cobbs, Joe Bryon
    Published 2010
    Subjects: “...Event history...”
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  2. 42
    Advertising and other forms of marketing communications in Serbian automotive market
    by Marinković Ivan
    Published 2009-01-01
    Subjects: “...marketing...”
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    Article
  3. 43
    SPORT CONSUMPTION AMONG WOMEN VS. BRAND RECOGNITION OF OFFICIAL SPONSORS DURING UEFA EURO 2012
    by Monika PIĄTKOWSKA, Sylwia GOCŁOWSKA
    Published 2016-06-01
    Subjects: “...brand recognition, sponsorship, ambush marketing, consumers, events, football, women...”
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    Article
  4. 44
    Assessing brand image transfer in sponsorship
    by Morris, Andrea Leigh
    Published 2010
    Subjects: “...Branding (Marketing)...”
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  5. 45
    Tobacco marketing and public policy in Canada, 1960-2002 : the role of sponsorship
    by Dewhirst, Timothy
    Published 2009
    “... on the role that sponsorship has played. By analyzing internal industry documents publicly accessible as a...”
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  6. 46
    Tobacco marketing and public policy in Canada, 1960-2002 : the role of sponsorship
    by Dewhirst, Timothy
    Published 2009
    “... on the role that sponsorship has played. By analyzing internal industry documents publicly accessible as a...”
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  7. 47
    Sports Marketing Sponsorship: A Case Study of Fubon Taipei Marathon
    by Yung-Chen Liu, 柳詠蓁
    Published 2013
    “...碩士 === 元智大學 === 管理碩士在職專班 === 101 === Sports Marketing Sponsorship: A Case Study of Fubon Taipei...”
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  8. 48
    The Effects of Sports Event Sponsorship-The Case Study of the 2nd Super Basketball League
    by Tun-wei Wang, 王敦韋
    Published 2005
    “... marketing communication vehicle. Many companies invested a lot of money in sports sponsorship in order...”
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  9. 49
    The effectiveness of sponsorship in relation to customer-based brand equity : an action sport event application
    by Purbrick, Giles
    Published 2013
    Subjects: “...Action sport sponsorship brand equity...”
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  10. 50
    The impact of unhealthy food sponsorship vs. pro-health sponsorship models on young adults’ food preferences: a randomised controlled trial
    Subjects: “...Sport sponsorship...”
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    Article
  11. 51
    The Efficiency of Sports Event Sponsorship – The Case Study of 2008 Final Olympic Qualifying Tournament
    “...碩士 === 國立臺灣體育大學 === 運動管理學系碩士班 === 97 === 　　Firms sponsor sport events for several reseasons...”
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  12. 52
    The role of sponsorship marketing in the integrated marketing communication programme with reference to the German insurance company Cosmos Direkt
    by Jantzen, Elke Simone
    Published 2012
    Subjects: “...Corporate sponsorship...”
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  13. 53
    A study of the effectiveness of marathon sponsorship as an enabler of brand extension
    by Zhou, Yuan
    Published 2012
    Subjects: “...Sports sponsorship -- South Africa...”
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  14. 54
    Blindness to sponsor: Application to sports event posters
    Subjects: “...Sponsorship...”
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    Article
  15. 55
    Event marketing: an innovative promotional tool and its impact on consumer memory and brand awareness
    by Ribeiro, Catarina Peres
    Published 2016
    Subjects: “...Event Marketing...”
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  16. 56
    A Study of Corporate Sponsorship on Sport Events－Taking High School Basketball League as an Example
    by Wang,Shuo, 王碩
    Published 2016
    “... of discussion. The research result indicates that CTSSF has authorized recruiting sponsorship to the marketing...”
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  17. 57
    A Study on the Motivation, Key Factors and Decision Making Processes of the Corporate Sponsorship of Hallmark Events
    by Chia-Yo Yeh, 葉嘉佑
    Published 2011
    “..., and processes of corporate sponsorship of hallmark events. The objects of this study focuses on the two major...”
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  18. 58
    A Study on the Motivation, Key Factors and Decision Making Processes of the Corporate Sponsorship of Hallmark Events
    by Chia-Yo Yeh, 葉嘉佑
    Published 2011
    “..., and processes of corporate sponsorship of hallmark events. The objects of this study focuses on the two major...”
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  19. 59
    A Study on Brand Awareness, Sponsor-event Fit and Sponsor Effect of Corporate Sponsorship in The CPBL
    by Hsu Chun Hao, 許峻豪
    Published 2013
    “... awareness, sponsor-event fit and sponsor effect of corporate sponsorship in the CPBL. According to the data...”
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  20. 60
    Measuring the effect of esport sponsorships on brand equity and purchase intentions
    by Shaw, Kevin
    Published 2019
    Subjects: “...Sponsorship...”
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