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Showing 161 - 180 results of 306 for search 'EVENT MARKETING AND SPONSORSHIP', query time: 0.73s Refine Results
  1. 161
    What Factors Affect a Consumer’s Purchase Decisions and Perceptions of Sponsored Products in Esports Within Sweden?
    by Charraud, Jocelyn, Widell, Marcus
    Published 2019
    Subjects: “...sponsorship...”
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  2. 162
    Merchandising and Licensing to Improve Brand Equity. The Coca-Cola Case
    by Fabio Albanese
    Published 2001-06-01
    Subjects: “...sponsorship...”
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    Article
  3. 163
    CORPORATE SPONSORSHIP MANAGEMENT OF PROFESSIONAL BASEBALL CLUBS IN TAIWAN: A CASE STUDY ON LA NEW BEARS PROFESSIONAL BASEBALL TEAM
    “... sponsorship management activities taken by sponsor who appears La New Bears baseball professional team...”
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  4. 164
    Awareness of tobacco advertising, promotion and sponsorship in four states: findings from TCP India survey - Wave 1 and Wave 2
    “... ban on all forms of tobacco advertisements, promotions and sponsorships (TAPS) of events by tobacco...”
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    Article
  5. 165
    A Study of Sponsorship Management upon Non Profit Sports Organizations from Corporate Perspective - the Case of National University Sports Federation
    by LO, TZU-CHIEN, 羅子建
    Published 2007
    “... in sponsorship of sport events were built by familiar people or institutions that were mutually trust. However...”
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  6. 166
    A Study on the Consumer Attitude Toward the FAR EASTERN Group Sponsorship Benefit of the Pavilion of New Fashion in the Taipei International Flora Exposition
    by Chia-Ju Lee, 李佳儒
    Published 2012
    “...碩士 === 銘傳大學 === 傳播管理學系碩士班 === 100 === Nowadays the traditional way of promotion and marketing...”
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  7. 167
    An Investigation into Consumer’s Event Identification and its Effects on Event-Brand Fit, Brand Identification and Sponsoring Brand Attitude
    by Hui-chun Kao, 高慧君
    Published 2011
    “... sponsorships, companies gain the event participants’ preference towards their brands and products...”
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  8. 168
    The professionalization of marketing management in sports club in the local market
    by Sławomir Kowalski
    Published 2015-06-01
    Subjects: “...marketing...”
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    Article
  9. 169
    Sponsring blir vad man gör det till : En studie om varför företag använder sponsring av idrottsevenemang som en kommunikationskanal
    Subjects: “...Sporting events...”
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  10. 170
    The Analysis of Master's Theses in Sports Event in Taiwan
    “..., sponsorship and marketing management in Taiwan. The main research theme of the master’s theses were...”
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  11. 171
    非營利組織活動行銷之研究- 以警廣活動為例
    Subjects: “...Event marketing...”
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  12. 172
    Consumers' response to ambush marketing activities
    by Liu, Ran
    Published 2012
    “... events, ambush marketing activities are increasingly planned and practiced in order to capitalize...”
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  13. 173
    Eventmarknadsföringens påverkan på varumärkeskapitalet ur marknadschefers perspektiv
    by Malmström, David, Andersson, Karl
    Published 2009
    Subjects: “...Event...”
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  14. 174
    Consumer Response to Brand Placement in Movies: Investigating the Brand-Event Fit
    by Komal Nagar
    Published 2016-06-01
    “... to sponsorship and subjects it to the exploration of finding a fit between brands and specific events...”
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    Article
  15. 175
    Marketing to the selfie generation: a case study of " A" cigarette brand marketing communication in Indonesia
    “...Background Incomplete bans of tobacco advertising, promotion and sponsorship [TAPS] in Indonesia...”
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    Article
  16. 176
    Short-Term Effects of Announcements and Performance of Athletes on their Respective Sponsoring Companies
    by Jaitha, Vedant V
    Published 2014
    Subjects: “...Performance Sports Athletes Returns Market Event...”
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  17. 177
    Some aspects of legal regulation of sports marketing
    by Tone Jagodic, Zlatko Mateša
    Published 2021-01-01
    Subjects: “...marketing...”
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    Article
  18. 178
    Companies support racing events for product placement--for example, the scooter racing of Taiwan
    by Hao-chun Chang, 張皓鈞
    Published 2011
    “...碩士 === 南華大學 === 國際暨大陸事務學系亞太研究所碩士班 === 99 === 　　The corporate sponsorship of sports marketing has...”
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  19. 179
    A Study On Marketing Activities of The National Games
    by 張家源
    Published 2012
    “...碩士 === 國立新竹教育大學 === 人資處體育碩士專班 === 100 === The purpose of the study was to investigate marketing...”
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  20. 180
    A Feasibility Study of Legal Protection Strategy of the Sport Event Identity System
    by CHIH LIN HUANG, 黃致霖
    Published 2015
    “... committee of mega sport event used to get sponsorship through the use of authorized Universiade logo, emblem...”
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