Fashion Cultural identity 2 Attachment 1 Attitude-behaviour gap 1 Attitudes 1 Behaviour 1 Belief systems 1 Beliefs 1 Brands 1 Buttons 1 Collaboration 1 Connection 1 Consciousness 1 Constructivism 1 Consumer behaviour 1 Consumers 1 Consumption 1 Consumption practices 1 Cultural meaning 1 Decision-making 1 Decision-making process 1 Digital printing 1 Dolls 1 Emotion 1 Fast fashion 1 Goal pursuit 1 Goals 1 Heuristic methodology 1 Hybridity 1 Identity 1