Search Results - ISLAMIC CONSUMER BEHAVIOR

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Antecedents and consequences of brand passion among young smartphone consumers: evidence of Iran

by Davood Ghorbanzadeh, Hamidreza Saeednia, Atena Rahehagh
Published 2020-01-01
“...As emotional consumer-brand relationships have a high impact on consumer behavior, brand managers...”

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A Conceptual Model for Explanation of Scarcity Marketing Emphasizing Brand Authenticity regarding Online Shopping Behavior

by Khatereh Pourasadollahi, Hamidreza Saeednia, Zahra Alipour Darvishi
Published 2019-08-01
“...Consumers are always looking for markets that can best meet their needs and buy quality goods...”

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