Commerce Advertising content 1 Appropriability 1 Block-chain 1 Blockchain 1 Budget control 1 Business resources 1 Buyers and sellers 1 Complementarity 1 Consumer engagement 1 Content engineering 1 Data privacy 1 Decision making 1 Differential privacies 1 Digital storage 1 Double auction 1 EdgeRank 1 Facebook 1 General purpose technologies 1 General-purpose technology 1 Internet of things 1 Large amounts of data 1 Learning algorithms 1 Learning systems 1 Licensing 1 Machine learning 1 Market framework 1 Market needs 1 Marketing 1 Marketing communication 1