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  1. 181
    A Study of the Relationship among Experiential Marketing, Experiential Value and Behavioral Intention －The Case of Kinmen Tunnel Music Festival
    by HSU,YU-FEN, 許毓芬
    Published 2019
    “... and marketing of local culture in various places, the tourism activities have been valued, and the demand...”
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  2. 182
    Analyzing the influence of streaming interactive on the business models and the production and marketing of music programs–take“come sing with me”as an example
    by WONG, JHENG-SI, 翁政熙
    Published 2018
    “...% of the entire music market in 2015. The benefits exceed the entity music(which held approximately 45...”
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  3. 183
    Once You Are In You Might Need to Get Out: Adaptation and Adaptability in Volatile Labor Markets—the Case of Musical Actors
    by Oliver Ibert, Suntje Schmidt
    Published 2014-01-01
    Subjects: “...labor market...”
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    Article
  4. 184
    Interpreting Social Engagement Strategies of The Jellyfish Project Through A Social Marketing Lens: The Power of Music and Lived Experiences
    by Lansfield, Jessica Loraine
    Published 2015
    Subjects: “...social marketing...”
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  5. 185
    A Study of Market Strategies of Cultural Creative Industries in Kaohsiung City-The Marine Culture and Pop music Center as an example
    by Hui-ju Yeh, 葉惠如
    Published 2010
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  6. 186
    Core Resource Type,Internationalization and Market Entry Strategy-A Case Studied on Global Top 5 Music Group
    by chou you ming, 周幼明
    Published 2002
    “... in Taiwan and high familiarity of the Chinese music markets, the worldwide well known big five record...”
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  7. 187
    The impact of digital music formats on the music industry: The cases of music websites in Taiwan
    by Guolong Yei, 葉國隆
    Published 2002
    “... that in the past. To understand how the growth of digital music market may affect traditional ways of music...”
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  8. 188
    Interview: Carrie Sutton
    by Carrie Sutton
    Published 2020-07-01
    Subjects: “...music marketing...”
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    Article
  9. 189
    Lighting + Musicality - Music Design Study of Photograph
    by Huang, Yu-ting, 黃于庭
    Published 2015
    “... advertising and marketing. The choices of music in exhibition will influence consumer's sentiment. Proper...”
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  10. 190
    The Academic Manuscript: Media Production and the Process of Turning an Idea into a Marketable Entity
    by Dayton, Joshua
    Published 2012
    Subjects: “...Music...”
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  11. 191
    Las estrategias de marketing digital para la construcción de una marca musical en las bandas independientes de Lima Metropolitana. Estudio de canales de distribución musical
    “...El mercado musical es uno de los mercados artísticos o de derechos de autor que existen en el...”
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  12. 192
    Performing music production : creating music product
    by Gander, Jonathan
    Published 2011
    “... of musical product, the pop song. Previous accounts have been dominated by casting the process as one...”
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  13. 193
    Transposition des valeurs des voitures européennes à travers la bande-son des spots publicitaires produits à l'année 2012
    by Ansari Dezfoul, Mona
    Published 2016
    Subjects: “...Marketing musical...”
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  14. 194
    Optimizar la gestión del artista en la industria musical mediante un Sistema Web basado en el marketing artístico
    Subjects: “...Marketing artístico...”
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  15. 195
    Singing your way into the Consumer's Mind: Music's Impact on Implicit and Explicit Attitudes
    by Johnson, Caroline
    Published 2011
    Subjects: “...Marketing...”
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  16. 196
    Platsvarumärke : Hur en musikfestival påverkar en ort
    Subjects: “...Music festival...”
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  17. 197
    Internet e arquiteturas de controle : as estratégias de repressão e inserção do mercado fonográfico digital
    Subjects: “...Marketing digital...”
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  18. 198
    The Research on the Relations between Festival Activities and Cities Marketing -A case study of Taixi HaiKou Music Festival in 2016
    by Huang Chia Hsing, 黃家馨
    Published 2018
    “... Haikou Music Festival and Taixi city marketing. Documents analysis, questionnaires and interviews...”
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  19. 199
    Analysis on the promotional benefits of local culture using integrated marketing communications –A case study of Hengchun folk music as an example
    by Chang-Young Chen, 陳長勇
    Published 2019
    “... of local culture using integrated marketing communications. Using Hengchun folk music as a case study...”
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  20. 200
    Is “Cao Dong” not really having a party? A study of experiential marketing and consumer loyalty in Taiwan live music industry.
    by Tsu-Hao Lien, 連祖浩
    Published 2018
    “... for the sale of physical music albums greatly reduced, on the contrary, consumers are more inclined...”
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