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1by Shih-Ming Wu, 吳士鳴“... marketing strategies for new brand launch. For new brand launch, the packaging strategy is as one important...”
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6“... the hypothesis that own brands adopt packaging strategies similar to the leading brands, aiming to capture brand...”
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7by nur lailatul rahmahSubjects: “...branding, packaging redesign, transport packaging...”
Published 2017-06-01
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8“... the presentation of the package and the design, it can be the important marketing method to shape the brand image...”
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9“... price, brand, package design, sales promotion and advertisement. However, we still didn’t know how...”
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11“... about the herbal tea brand and their package design with the method of Focus Group, the Grounded Theory...”
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12“..., people prefer exquisite and healthy food with clear brand image and creative design package. Because...”
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13by Timotius FCW SutrisnoSubjects: “...branding, brand personality, packaging, functionality packaging, packaging saleability...”
Published 2019-08-01
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14“..., then to accept the product. Package design and brand image are both influential to the product sales...”
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15“... negative impact on green brand image, excessive packaging of green product has a significant negative...”
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16“... fruit snack foods, as well as the brand name, brand planning, brand positioning, packaging brand...”
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17“...Purpose: The purpose of the study was to investigate the impact of packaging, price and brand...”
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18by Abolfazl Masoomzadeh Zavareh, Abolghasem Ebrahimi, Jafar Shamsi, Khalil DehnaviSubjects: “...Branding...”
Published 2014-03-01
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19“... positively influence on green brand attachment; and green product with excessive packaging has no significant...”
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20“... illustrations are applied to the packaging design of cosmetics, and they can add story and artistry to the brand...”
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