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1by Shih-Ming Wu, 吳士鳴“... marketing strategies for new brand launch. For new brand launch, the packaging strategy is as one important...”
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5“... the presentation of the package and the design, it can be the important marketing method to shape the brand image...”
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6“... price, brand, package design, sales promotion and advertisement. However, we still didn’t know how...”
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7“... about the herbal tea brand and their package design with the method of Focus Group, the Grounded Theory...”
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8“..., people prefer exquisite and healthy food with clear brand image and creative design package. Because...”
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9“..., then to accept the product. Package design and brand image are both influential to the product sales...”
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10“... negative impact on green brand image, excessive packaging of green product has a significant negative...”
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11“... fruit snack foods, as well as the brand name, brand planning, brand positioning, packaging brand...”
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12“... positively influence on green brand attachment; and green product with excessive packaging has no significant...”
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13“... illustrations are applied to the packaging design of cosmetics, and they can add story and artistry to the brand...”
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14“...''s original coffee brand and design packaging. The main purpose of this research creation...”
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17“...''s manufacturers packaging rice direction of the brand. The questionnaire will be issued...”
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18“... packaging is the key factor in establishing brand equity, depending on whether it could stimulate...”
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19“... as object. The purpose of this study is to find a way building a regional product brand image by packaging...”
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