Showing 1 - 7 results of 7 for search 'SPORT COMMUNICATION', query time: 0.37s Refine Results
  1. 1
    The effects of sport property relationship marketing on consumer sponsorship evaluation
    by Hong, Jinbae
    Published 2005
    “... and perceived communication effectiveness with a sport property cause fans' trust and commitment to the sport...”
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  2. 2
    Service quality and customer lifetime value in professional sport franchises
    by McDonald, Mark Alan
    Published 1996
    “...The economics of professional sports in the 1990s, coupled with increased competition...”
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  3. 3
    Atalanta's sisters: Sport, gender, and technology in popular press, 1921–1996
    by Leggett, Susan C
    Published 2001
    “... representation of female athletes in popular press by exploring the linkages among sport, gender, and technology...”
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  4. 4
    The significance of relationship equity and its impact on affective commitment and behavior loyalty in the professional spectator sport setting
    by Yoon, Chunsuk
    Published 2010
    Subjects: “...Marketing|Sports Management...”
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  5. 5
    Mechanisms underlying exercise -induced muscle damage
    by Hubal, Monica J
    Published 2006
    Subjects: “...Sports medicine|Rehabilitation|Therapy|Anatomy & physiology|Animals...”
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  6. 6
    The effects of an interactive, interpersonal curriculum upon the development of self in seventh-grade girls
    by Serper, Lynn Lazarus
    Published 1995
    “... (N = 16) volunteered for an activity that taught about communication, stress-management, peer-refusal...”
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  7. 7
    BAO CHI: THE AMERICAN NEWS MEDIA IN VIETNAM, 1960-1975
    by FAULKNER, FRANCIS DONALD
    Published 1981
    “... communication and the problems of journalists operating within the commercial confines of their craft...”
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