Sponsorship Canada 1 Cause-related marketing 1 Consumer attitudes 1 Consumer behaviour 1 Consumer beliefs 1 Consumer perception 1 Event management 1 Incentives 1 Not-for-profit 1 Partnerships 1 Sponsorship awareness 1 Sponsorship significance 1 Sport brands 1 Sport events 1 Sport management 1 Sport marketing 1 Sport sponsorship 1 Sport stadiums 1 Sporting facilities 1 Stadium sponsorship 1 Value proposition 1