Showing 1 - 20 results of 22 for search 'SPORT SPONSORSHIP', query time: 0.75s Refine Results
  1. 1
    Investigating the Effectiveness of Fan Identification in Sport Sponsorship
    by Kyaw-Myo Aung, 裘淼敖
    Published 2007
    “... importance role in sport sponsorship and the relationship between consumer behavior and brand loyalty...”
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  2. 2
    The Effects of Corporate Sport Sponsorship on Internal Workforce
    by Tzu-Yin Kuo, 郭姿吟
    Published 2007
    “...碩士 === 台北巿立體育學院 === 休閒與運動管理碩士班 === 95 === Since the total spending on sport sponsorship has...”
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  3. 3
    Sports Sponsorship: Why and how does it work?
    by HSIAO-HAN HUANG, 黃筱涵
    Published 2015
    “...碩士 === 東吳大學 === 企業管理學系 === 103 === During the past studies, most of researches in sport sponsorship...”
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  4. 4
    The Relationship Between Industry andSports Sponsorship－Evidence of Professional Season Sport
    by Chun-Yung Chuang, 莊濬詠
    Published 2007
    “...碩士 === 中原大學 === 企業管理研究所 === 94 === The studies about sports sponsorship in the past mainly focus...”
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  5. 5
    Sports Sponsorship Effectiveness and Implications in Promoting Taiwan Tourism in Los Angeles
    by Hsin-Jen Trust Lin, 林信任
    Published 2014
    “...博士 === 國立中央大學 === 企業管理學系 === 102 === Sports sponsorship is an easy way to break into a new market...”
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  6. 6
    Sporting Event Sponsorship: Does Flow Contribute to the Sponsor''s Brand Image or the Event Image?
    by Yi-ju Kuo, 郭益如
    Published 2009
    “... for firms that seek to use sports sponsorship opportunities to aid in their brand image building. Although...”
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  7. 7
    The Application of Social Identity Theory and Theory of Planned Behavior on the Role of SportsBrand Sponsorship
    “...碩士 === 國立成功大學 === 國際管理碩士在職專班 === 97 === Nowadays sponsorship has become a vital part of funding...”
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  8. 8
    Does Sponsorship Work?-The Influence of Sports Involvement on Corporate Image and Purchase Intention of Sponsors' Products
    by Chen, Yen-Ju, 陳妍如
    Published 2012
    “...碩士 === 國立交通大學 === 經營管理研究所 === 100 === In recent years, sponsorship has become popular among...”
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  9. 9
    Sponsorship and the internal audience: examining how corporate sponsorship is related to organization identification and job satisfaction
    by Hall, Todd Kristopher
    Published 2010
    Subjects: “...Sponsorship...”
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  10. 10
    The Study on the Effects of Athlete Sponsorship on Brand Equity
    by Hsieh, Meng-Hsuan, 謝孟軒
    Published 2012
    “...碩士 === 國立交通大學 === 經營管理研究所 === 100 === Despite of the increasing importance of sports sponsorship...”
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  11. 11
    Sponsorship─a Magic Formula for a Brand?
    by Yu-Chi Lai, 賴宥吉
    Published 2012
    “...碩士 === 朝陽科技大學 === 應用外語研究所 === 100 === Sports sponsorship has gained great attention...”
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  12. 12
    The Exchange Relations between Sponsors and Sport Organizations -- the View of Social Capital
    by Chia-liang Hsu, 徐嘉良
    Published 2012
    “..., this study suggested that the core product of sport sponsorship for exchange is games and stars, hence...”
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  13. 13
    The Effect of Sport Marketing Strategies on Spectator’ s Purchase Decision: The Case ofFootball
    by Doan Huu Khanh, 段友慶
    Published 2018
    “...碩士 === 中原大學 === 企業管理研究所 === 106 === Abstract This research looks at sport marketing...”
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  14. 14
    Exploring The Linkage Between Foreign Sponsor Brand and Local Sports Team on Sponsor’s Brand Equity
    by CHANG, TING-CHIEH, 張鼎杰
    Published 2017
    “... to achieved 62.8 billion U.S. dollars in 2017. Among these categories, sports sponsorship is especially...”
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  15. 15
    Demand Analysis of IT Systems in Mega Sport Event: A Case Study from 2000 to 2012 Summer Olympics
    by Huang, Hwa-Shin, 黃華昕
    Published 2016
    “... are adopted to investigate the research questions. The sport sponsorship, knowledge management...”
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  16. 16
    The impact of customer perceptions of sponsorhsip on brand image and purchase intention
    “...碩士 === 國立成功大學 === 企業管理學系碩博士班 === 96 === Sports sponsorship became a principle marketing campaign...”
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  17. 17
    Content Analysis of Cigarette Advertisement in Cigarette Television Commercials in Indonesia
    by Dita Ramadonna, 李朵娜
    Published 2014
    “... 9.30 pm - 05.00 am, but some indirect advertisement as sponsorship for sport or music events found...”
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  18. 18
    Going National while Staying Southern: Stock Car Racing in America, 1949 - 1979
    by Shackleford, Ben A.
    Published 2006
    “... of the sport leveled by public safety groups and politicians during the first decade of its organization...”
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  19. 19
    The effects of endorser attractiveness, endorser expertise and sponsor image on customer WOM: A case study of 2010 Taipei International Flora Exposition
    by Wei-Hung Hsu, 徐瑋鴻
    Published 2012
    “...碩士 === 淡江大學 === 管理科學學系碩士班 === 100 === The increasing sponsorship and endorser trend in promotion...”
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  20. 20
    Adidas, the All Blacks, and Maori Culture: Globalization and the Reformation of Local Identities
    by Goris, Michelle
    Published 2013
    “..., mobility, and corporate sports sponsorship. The posters of each campaign as well as the video components...”
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