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2“..., and there are many benefits surrounded, so it is a great way for sponsors devoting to sport sponsorship. The purpose...”
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3“... competitions through sports sponsorship, they not only sponsor money, but also design a lot of activation...”
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4“... business to adopt efficient promotion tools, which promotes corporate sponsorship’s development. Sport...”
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6“... their corporate sponsorship on sports. Taiwan’s domestic industries, such as ACER, GIANT, and MAXXIS, become well...”
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7“... efficiency scale of the enterprise sponsored small-scale sport events. The study took the 2012 Chaoyan Cup...”
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8“... sponsorship topics and development trends in sport-related academic journals in Taiwan. Methods: 56 published...”
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9“... of sport sponsorship will influence brand equity and sales. Moreover, we will evaluate the moderating...”
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10“...碩士 === 國立中興大學 === 行銷學系所 === 96 === Sports sponsorship represents one of the most rapidly growing...”
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11“... in different nations. Sports sponsorship provides a solution to deal with the different culture and language...”
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12“... of the domestic science and technology industry, but also the pioneer of sport sponsorship in Taiwan. Understand...”
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13“... involvement,、Sport event-sponsor Fit、Sponsor’s ESR perception、Perceived quality of sponsor’s brand、Attitude...”
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14“...-image congruence on consumers’ attitudes toward the sponsor, the advertisement, and the sports website...”
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16“...碩士 === 國立成功大學 === 企業管理學系碩博士班 === 98 === Sport has always been the largest category of sponsorship...”
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17“... activities because they believe sponsorship can establish relationship with local consumers to increase...”
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18by Hsieh Cheng-Yun, 謝承昀“... enterprises are willing to market companies or products through sports sponsorship. But it does not matter...”
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19“... of sports sponsorship motivation for the operational perspective, and to construct the decision model...”
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20“... the sponsorship effectives and the determinants perceived by the participants of JHBL which was sponsored...”
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