Suggested Topics within your search.
Suggested Topics within your search.
Sponsorship
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Law
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Private / Civil law: general works
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Sport marketing
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Alcohol
1
Alcohol in sport
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Alcohol regulation
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Athlete branding
1
Attitudes towards the sponsor
1
Attitudinal loyalty
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Behavioural loyalty
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Brand image
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Branding (Marketing)
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Canada
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Cause-related marketing
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Citizen attitudes
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Corporate sponsorship
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Environmental psychology
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Event management
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Export marketing. International marketing
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Government intervention
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Incentives
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LB2300 Higher Education
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Latent moderated structural equations
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Loyalty
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43“...碩士 === 中原大學 === 企業管理研究所 === 94 === The studies about sports sponsorship in the past mainly focus...”
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44“... involvement,、Sport event-sponsor Fit、Sponsor’s ESR perception、Perceived quality of sponsor’s brand、Attitude...”
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45“...-image congruence on consumers’ attitudes toward the sponsor, the advertisement, and the sports website...”
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54“...碩士 === 國立成功大學 === 企業管理學系碩博士班 === 98 === Sport has always been the largest category of sponsorship...”
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55“... activities because they believe sponsorship can establish relationship with local consumers to increase...”
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56by Hsieh Cheng-Yun, 謝承昀“... enterprises are willing to market companies or products through sports sponsorship. But it does not matter...”
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57“... of sports sponsorship motivation for the operational perspective, and to construct the decision model...”
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58“... the sponsorship effectives and the determinants perceived by the participants of JHBL which was sponsored...”
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59“... as a guideline to sports organizations and local governments in quest of sponsorship. This study used...”
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60“... a broad cross-section of the community. That’s why sport sponsorship is becoming increasingly used...”
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