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1by SAMANTHA PONS SZTANCSA SENNA“... redução de renda. === This study sought to contribute to the understanding of how class C consumers...”
Published 2016
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2by RICARDO JOSÉ LODI FERREIRA“... of the 2000 s. The close relationship that these consumers began to have with their vehicles is the object...”
Published 2017
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3by SAMANTHA PONS SZTANCSA SENNASubjects: “...[en] CONSUMER BEHAVIOR...”
Published 2016
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4by RICARDO JOSÉ LODI FERREIRASubjects: “...[en] LOWER INCOME CONSUMER...”
Published 2017
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5by CARLA CATRAN BAUMWORCEL“..., but did not stop consuming beauty products. Through the interviews, it was possible to understand...”
Published 2018
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6by CARLA CATRAN BAUMWORCELSubjects: “...[en] LOWER INCOME CONSUMER...”
Published 2018
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7by VINICIUS LOPES DA CUNHA“... aims to understand the motivations that lead consumers to prefer shopping in the traditional street...”
Published 2015
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8by VINICIUS LOPES DA CUNHASubjects: “...[en] LOWER INCOME CONSUMER...”
Published 2015
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9by ROBERTO VALLE BRAGA“... success of the prepaid segment with low-income consumers has helped to contribute to small retail sales...”
Published 2018
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10by ROBERTO VALLE BRAGASubjects: “...[en] LOWER INCOME CONSUMER...”
Published 2018
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11by CARLOS EDUARDO SOARES PELLONSubjects: “...[en] CONSUMER DISSATISFACTION...”
Published 2015
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12Published 2021Subjects: “...[pt] CONSUMER CULTURE THEORY...”
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13[en] A MATTER OF IMAGE: A CASE STUDY ON REPOSITIONING OF A CENTURY-OLD BRAND FOR A LOW INCOME MARKETby MARIA ANGÉLICA SALLES DE OLIVEIRA PINTOSubjects: “...[en] LOWER INCOME CONSUMER...”
Published 2016
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14by MARIA ANGÉLICA SALLES DE OLIVEIRA PINTO“... understand the heterogeneity of this group of consumers and plan carefully your marketing strategies...”
Published 2016
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15Published 2020“... to understand that the incorporation of foreign elements into the Brazilian system occurred mainly through four...”
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16by CARLOS EDUARDO SOARES PELLON“... to academic studies and business actions. To do so, it sought to understand the factors involved...”
Published 2015
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