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  1. 1
    Strategic actions in the face of uncertainty1
    by Day, G.S, Schoemaker, P.J.H
    Published 2018
    “...Universidade Nove de Julho-UNINOVE...”
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    Article
  2. 2
    Marketing relevance through market theory
    by Vargo, S.L
    Published 2018
    “...Universidade Nove de Julho-UNINOVE...”
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    Article
  3. 3
    Marketing research: Current state and next steps
    by Malhotra, N.K
    Published 2018
    “...Universidade Nove de Julho-UNINOVE...”
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    Article
  4. 4
    Marketing research challenges and opportunities
    by Iacobucci, D.
    Published 2018
    “...Universidade Nove de Julho-UNINOVE...”
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    Article
  5. 5
    Marketing research in the 21st century: Opportunities and challenges
    “...Universidade Nove de Julho-UNINOVE...”
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    Article
  6. 6
    Negative word-of-mouth on social media and consumer behavior: Study with parents of students of private schools in belo horizonte
    “...Universidade Nove de Julho-UNINOVE...”
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    Article
  7. 7
    Goooool: Motivation drivers of attitudinal and behavioral fan loyalty in Brazil
    “...Universidade Nove de Julho-UNINOVE...”
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    Article
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