South African Consumer Adoption of Plant-Based and Cultivated Meat: A Segmentation Study

The purpose of this study was to assess the likelihood of consumer adoption of plant-based and cultivated meat in South Africa as a pathway to a healthy, sustainable, and equitable food supply. We recruited a large sample of South Africans representative across age (18–61), gender, race, and income...

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Bibliographic Details

Published in:	Frontiers in Sustainable Food Systems
Main Authors:	Keri Szejda, Moritz Stumpe, Ludwig Raal, Claire E. Tapscott
Format:	Article
Language:	English
Published:	Frontiers Media S.A. 2021-10-01
Subjects:	plant-based meat cultivated meat cultured meat cell-cultured meat consumer acceptance consumer adoption
Online Access:	https://www.frontiersin.org/articles/10.3389/fsufs.2021.744199/full