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Aikin, K.J
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Aikin, K.J
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1
Market claims and efficacy information in direct-to-consumer prescription drug print advertisements
by
Aikin
,
K.J
,
Betts, K.R
,
Keisler, A.
,
Ziemer, K.S
Published 2019
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2
Actors in whitespace: Communicating risk information on pharmaceutical websites
by
Aikin
,
K.J
,
Fitts Willoughby, J.
,
O’Donoghue, A.C
,
Rupert, D.J
,
Sullivan, H.W
Published 2019
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Related Subjects
Adult
Aged
Animation
Consumer Health Information
DTC advertising
Direct-to-Consumer Advertising
Drug Industry
Female
Humans
Internet
Male
Middle Aged
Prescription Drugs
Risk Assessment
Surveys and Questionnaires
adult
aged
consumer health information
controlled study
direct-to-consumer advertizing
direct-to-consumer promotion
drug industry
female
human
male
market claims
middle aged
online video
prescription drug
prescription drugs
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