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Alceu Balbim Junior
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Alceu Balbim Junior
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Alceu Balbim Junior
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1
Proposta de um instrumento de medida para avaliar a satisfação de clientes de bancos utilizando a Teoria da Resposta ao Item Proposal of tool to assess the satisfaction of bank cus...
by
Alceu
Balbim
Junior
,
Antonio Cezar Bornia
Published 2011-01-01
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Article
2
Identificação das necessidades do consumidor no processo de desenvolvimento de produtos: uma proposta de inovação ilustrada para o segmento automotivo Identification of costumers n...
by
Leonardo Ensslin
,
Shirley Queiroz
,
Cleci Grzebieluckas
,
Sandra Rolim Ensslin
,
Elton Nickel
,
Marcos Albuquerque Buson
,
Alceu
Balbim
Junior
Published 2011-01-01
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Article
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