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Alon, I.
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Alon, I.
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1
Orientations and capabilities of born global firms from emerging markets
by
Alon
,
I
.
,
Falahat, M.
,
Knight, G.
Published 2018
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Article
2
Branding in China: global product strategy alternatives
by
Alon
,
I
.
,
Littrell, R. F.
,
Chan, A. K. K.
Published 2010
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Related Subjects
Born globals
Brand name products
Branding (Marketing)
Competition
Emerging markets
Foreign market performance
Globalization
International
Marketing strategy
Southeast Asia
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