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Anatoli Colicev
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Anatoli Colicev
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1
How Social Media Impacts Brand Value: The Mediating Role of Customer Satisfaction
by
Anatoli
Colicev
,
Pete O’Connor
Published 2020-07-01
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2
Social Media and Customer-Based Brand Equity: An Empirical Investigation in Retail Industry
by
Anatoli
Colicev
,
Ashwin Malshe
,
Koen Pauwels
Published 2018-09-01
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