THE EFFECT OF ELECTRONIC WORD OF MOUTH, MESSAGE SOURCE CREDIBILITY, INFORMATION QUALITY ON BRAND IMAGE AND PURCHASE INTENTION

by Atika Atika, Andriani Kusumawati, Mohammad Iqbal
Published 2018-09-01

The Role of Religiosity on Fashion Store Patronage Intention of Muslim Consumers in Indonesia

by Andriani Kusumawati, Sari Listyorini, Suharyono, Edy Yulianto
Published 2020-05-01

The influence of utilitarian value, hedonic value, social value, and perceived risk on customer satisfaction: survey of e-commerce customers in Indonesia

by Tri Yulistyawati Evelina, Andriani Kusumawati, Umar Nimran, Sunarti
Published 2020-09-01

Analysis of the Effect of Perceived Risk, Perceived Usefulness and Attitude on Usage Intention with TAM (Case Study: Go-jek Application)

by Yosi Afandi, Endang Siti Astuti, Andriani Kusumawati, Yusri Abdillah
Published 2020-05-01