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Arifin, N.F.K
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Arifin, N.F.K
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Customer Segmentation and Profiling for Life Insurance using K-Modes Clustering and Decision Tree Classifier
by
Abdul-Rahman, S.
,
Arifin
,
N.F.K
,
Hanafiah, M.
,
Mutalib, S.
Published 2021
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Related Subjects
Clustering algorithms
Clusterings
Commerce
Customer profiling
Customer satisfaction
Customer segmentation
Customers segmentations
Data mining
Decision tree classifiers
Decision trees
Insurance
Insurance companies
Insurance domain
K-mode clustering
Life insurance
Marketing strategy
Public relations
Sales
customer profiling
decision tree
insurance domain
k-Modes
k-modes clustering
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