Social Media Use in European Hotels: Benefits and Main Challenges

by Aurora Garrido-Moreno, Nigel Lockett
Published 2016-01-01

Gestión de relaciones con clientes como iniciativa estratégica: implementación en hoteles

by Antonio Padilla Meléndez, Aurora Garrido Moreno
Published 2012-01-01

Empirical research on Innovation in Family Business: literature review and proposal of an integrative framework

by Antonio Padilla-Meléndez, Julio Dieguez-Soto, Aurora Garrido-Moreno
Published 2015-11-01

The Transformation of Higher Education After the COVID Disruption: Emerging Challenges in an Online Learning Scenario

by Víctor J. García-Morales, Aurora Garrido-Moreno, Rodrigo Martín-Rojas
Published 2021-02-01

Editorial: Entrepreneurship and Digital Transformation: Managing Disruptive Innovation in a Changing Environment

by Victor García-Morales, Aurora Garrido-Moreno, Rodrigo Martín-Rojas, Nigel Lockett
Published 2021-08-01

EMPLEO DE MOODLE EN LOS PROCESOS DE ENSEÑANZA-APRENDIZAJE DE DIRECCIÓN DE EMPRESAS: NUEVO PERFIL DEL ESTUDIANTE EN EL EEES

by Antonio Padilla Meléndez, Ana Rosa del Águila Obra, Aurora Garrido Moreno
Published 2015-01-01

What’s Behind a Marathon? Process Management in Sports Running Events

by Aurora M. García-Vallejo, Alberto Albahari, Vicente Añó-Sanz, Aurora Garrido-Moreno
Published 2020-07-01